Following a successful showing at the 31st Dubai International Boat Show, Azimut Yachts announced their expansion to Saudi Arabia through an existing dealership with Elite Yachts. This also marks the introduction of the Azimut Concierge Service in the Kingdom, an offering created to enhance the ownership experience of Azimut’s clientele with a 24/7, multilingual team. Plans for a new service center in Dubai are being developed and are expected to open soon.
Meanwhile, the shipyard revealed intentions of establishing five new customer boutiques in different cities across the region, including Jeddah, Kuwait, Doha, and Dubai. Through an owner retention strategy for both product and service, the Italian builder reported a 25% growth in year-over-year turnover in The Middle East.
Commenting on the occasion, Enrico Chiaussa, Chief Commercial Officer EMEA-APAC of Azimut, said: “We are happy to announce the extension of the dealership with Elite Yachts to Saudi Arabia. The consolidation of this relationship has allowed us to introduce the Azimut Concierge Service, a targeted and exclusive service for our customers in the area. Saudi Arabia represents the most promising market in the entire Middle Eastern region, with a strong increase in demand for luxury yachts, including large ones. Thanks to the professionalism and vision of Elite Yachts, we are confident that we can fully seize these opportunities, further consolidating our leadership in the region.”
“This is a significant milestone in our longstanding successful partnership with Azimut, which has spanned over a decade of mutual success and growth. This achievement reflects the strength of our relationship with Azimut, built on shared values of excellence, innovation, and a commitment to delivering world-class experiences. As we embark on this exciting new chapter, we look forward to bringing Azimut’s unparalleled craftsmanship and luxury to the vibrant Saudi market. We extend our gratitude to Azimut for the prosperous partnership, and we are eager to contribute to their vision of global expansion. Together, we aim to set new benchmarks for success in this dynamic region,” said Ahmad Al Ameeri, CEO of Al Ameeri Group Holding, the parent company of Elite Yachts.
At the Dubai International Boat Show, which ran from February 19th to 23rd at Dubai Harbour, Azimut displayed its Fly 68, a 21-meter flybridge yacht.