04 September 2024 – Coming off the heels of appointing new COO Ruud van der Stroom, Dutch builder Heesen Yachts announced the appointment of Hisham Abushakra as new Middle East Region market agent.
Effective from September 1st, this move recognizes the role of the Middle East as a global player in the superyacht industry. “The region’s rich culture, lifestyle, and growing interest in leisure boating have contributed to the increasing demand for premium yachts.” said the shipbuilder.
Abushakra assumes the role after two decades in the superyacht industry, previously the executive director of superyacht consulting firm BehneMar Yachting.

“It is a great honour to join Heesen as a brand and become a member of their team. Heesen’s esteemed image and strong reputation among Middle Eastern yacht owners present significant growth potential in the region. I am excited to lead Heesen’s sales efforts in the Middle East and aim to achieve remarkable results in the coming days, months, and years; looking forward to building a long-lasting, strong relationship with Heesen”. “ said Abushakra.
